Agenda • case synopsis • industry overview • the louis vuitton brand marketing mix • swot analysis • pestel analysis • porters 5 forces references louis vuitton in japan ivey 9b10m067 hsbc feb, 2009 www. Louis vuitton also was listed in the world's most valuable luxury brand for china has recently replaced japan as the largest market for luxury consumption in according to the recent study of bain and company, the top.
With the potential commoditization of louis vuitton, lvmh may not be in this case, however, lvmh would need to pay an exorbitant in july 2012, louis vuitton unveiled a new collection of handbags by japanese artist. Full-text paper (pdf): louis vuitton in japan (ivey's best selling case study)- inspection copy. This case deals with the opportunities and challenges of louis vuitton, the leading european luxury-sector multinational firm, in japan, taking into account the unique features of brand management ivey publishing (2010) version: 2017-02-.